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Mr Green Casino launches Green Gaming Predictive Tool

It is today that Mr Green Casino launches its Green Gaming Predictive Tool, a unique tool giving players the ability to gain insight into their own gambling habits and possible risk behaviour, perfect to detect early signs of problem gambling. On the other hand, the Green Gaming Predictive Tool can help Mr Green to better detect when a player’s healthy playing has moved into the risk zone.

Green Gaming is no new concept

While writing the Mr Green Casino review years ago, I remember I mentioned something about Green Gaming. The possibility for players to close their account is common, but at the time Mr Green Casino was already ahead of the competition when it comes to responsible gaming.

It was back then that Mr Green, as one of the first online casinos, gave players a chance to benefit from a unique service called ‘Green Gaming’. Thanks to the Green Gaming functionalities offered by Mr Green Casino, players are able to set a personal limit in terms of the risk they wish to take. This means players at this esteemed NetEnt Casino are in control of their own players account.

“It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming,” says Per Norman, CEO of Mr Green & Co.

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The launch of the Green Gaming Predictive Tool

Green Gaming might not be a new concept, the Green Gaming Predictive Tool is totally new to Mr Green Casino and the entire industry. With the Green Gaming Predictive Tool, Mr Green takes responsible gambling to new levels.

The Green Gaming Predictive Tool analyzes the actual playing behaviour of the Mr Green customer and combines it with the customer’s own impression of their risk behaviours. Thanks to the revolutionising online gambling tool, players can now receive personalized insights and analysis about their gaming behaviour. This way they will see if they have gone too fast.

On the other hand, Mr Green Casino can adjust its offerings and communications based on an individual customer’s risk behaviour. The moment the Green Gaming Predictive Tool shows increased risk behaviour, the player might be asked to set different limits for their playing or to stop back from playing for a period of time. Mr Green will also refrain from communicating sales messages to players showing increased risk behaviours.

“Now, we are asking our customers to put on the seat belt and set the controls. With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms,” says Per Norman.

About the Green Gaming Predictive Tool

The tool has been developed together with Sustainable Interaction and Sebastian Gassner. Sustainable Interaction is a company based in Lund, Sweden, and specializes in developing digital products and diagnostic tools in the fields of responsible gaming and psychosocial health. Sebastian Gassner is an expert in responsible gaming technical development.

The United Kingdom will be the first market to implement the Green Gaming tool. Mr Green will continue to roll out the Green Gaming Predictive Tool to other markets in the fall while it’s also working in a sportsbook model.


By on 12 September, 2017