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NetEnt agrees to license gaming content to Paddy Power for UK retail market

In June 2015, NetEnt signed its very first gaming machine deal for the retail market with UK bookmaker William Hill. Exactly one month ago, on 11th October, the news about another contract for the retail market was announced. The news came after NetEnt signed an agreement to license gaming content to German gaming machine producer Gauselmann for use in the Italian retail market. Today, a third announcement of the same category has been published as NetEnt signed a contract with Paddy Power for the UK retail market.

Second retail agreement for the UK

NetEnt started its partnership with Paddy Power at the end of December 2012 when the two companies signed a customer agreement. From then on, NetEnt provided the Irish bookmaker with a range of high-quality gaming content for both desktop and mobile.

This was four years ago, but it’s never to late to extend a partnership, especially when it involves some of the best online games the iGaming industry is rich. In no time, players at Paddy Power can enjoy all NetEnt Games via Paddy Power’s online platform, as well as a selection of the NetEnt Games via their betting shops.

Thanks to another customer agreement with Paddy Power, NetEnt agreed on licensing gaming content to Paddy Power for use in land-based gaming machines in the UK. Paddy Power has 339 Licensed Betting Offices with a total of more than 1,300 gaming machines in the UK.

I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games,says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.

NetEnt and the Italian retail market

It was halfway October that NetEnt brought the news that the leading digital entertainment company signed a contract with Gauselmann for the Italian retail market. Signing the contract, NetEnt agreed to license its popular gaming content to Gauselmann’s subsidiary Merkur Gaming Italia for use in the Italian retail. So far, it involves the Italian Comma 6a retail market where Merkur has approximately 3,000 Comma 6a machines installed. The same contract signed with NetEnt also enables distribution of the NetEnt games to machines owned by other companies. The two famous NetEnt games covered by the agreement are Starburst™ and Eggomatic™ of which is expected they will be launched by the first quarter of 2017.


By on 11 November, 2016