NetEnt’s branded portfolio is extending quickly with the announcement of another branded slot, this time in collaboration with FashionTV for the Trillionaire™ slot. The announcement follows the news about an agreement signed with Gordon Ramsay for the Gordon Ramsay Hell’s Kitchen™ slot, as well as the Street Fighter™ II: The World Warrior Slot. All three upcoming branded NetEnt slots were revealed during ICE 2020.
I’m not one of the girls with a walk-in wardrobe to store my clothes, my hundreds of shoes and bags, so I’m not familiar with FashionTV at all, but I can imagine the big group of vast followers a certain channel has.
The channel, founded by Michel Adam Lisowski in 1997, was launched in Paris, Europe’s fashion capital, to obtain a global dominance of the fashion-broadcasting sector. In its first decade, FashionTV expanded quickly and established in some of the world’s most populated countries like China and India. Eventually, fashionTV became the one and only reference for fashion on television in markets all around the world and the fashion channel is now headquartered in Paris, London, Vienna, and in Mumbai.
The TV channel attracts fashion lovers from all over the world. Whoever is interested in fashion, style, beauty, and the latest trends. With more than 20 years of experience and a global reach, the popular fashion channel understands what its audience is looking for, providing original, unbiased and informative programming not available on any other network.
With its cosmopolitan style of television, FashionTV entertains and inspires fashion lovers all over the world with original content based on the views of insiders within the fashion industry, the best of all sources! FashionTV is providing over 100 hours of new programming each month.
Watching FashionTV, followers are informed about the latest trends, major fashion shows, designer events, and highlights of fashion industry professionals, the most comprehended fashion channel to go to when you would like to stay up to date with the latest fashion trends.
FashionTV Gaming Group has rapidly taken the gaming industry by storm, connecting the online world with the luxury of FashionTV. Players are immersed in the glamorous world of FashionTV, with the opportunity to attend real-life branded events and parties and receive lavish FashionTV-branded goods straight to their doorstep.
“At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience. NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry,” said Shai Kaplun, COO at FashionTV Gaming Group.
NetEnt’s partnership with fashionTV
Signing a deal with FashionTV Gaming Group, the exclusive licensor for the FashionTV brand in iGaming, the Swedish devoleper will be able to produce an innovative slot inspired by the leading fashion and style channel’s hit song ‘I Want to be a Trillionaire’ which is featuring FashionTV star Anja J.
Thanks to the collaboration with the fashion network, NetEnt will be able to actively leverage the global recognition of the fashion channel and its international network, which reaches over two billion viewers.
“FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content. Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power, The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio,” said Bryan Upton, NetEnt Director of Games.
Although no preview video nor gameplay description is available, I’m pretty sure that the video slot will be of high-quality, offering an innovative gameplay that will attract fashion lovers and video slot fans to the NetEnt Casinos. As soon as any content is available, showcasing what the upcoming Trillionaire™ slot is about, you’ll be the first to find out! Stay tuned!