NetEnt enters regulated online casino market in Portugal
It was earlier this month that NetEnt sends a message into the world that it took its first step into Latin America by signing an agreement with Codere, entering the regulated online casino market in Mexico. If not enough great news for this month yet, it’s was yesterday in the late afternoon that another announcement became available, this time involving the regulated online casino market in Portugal in which NetEnt is now active after it has launched its award-winning games at existing customer Betclic.
NetEnt’s rapid expansion
NetEnt continues to expand globally, entering regulated online market after regulated online casino market. It is, and always has been, an important part of NetEnt’s growth strategy to enter the regulated markets as they offer more stability in the iGaming industry than those markets still unregulated.
NetEnt keeps investing in technology and expertise to adapt the company to regulated markets, holding casino licenses and certifications in a number of European markets, as well as New Jersey in the US and the first Latin American country Mexico.
One of NetEnt’s strategies is to enter new regulated online casino markets when the conditions are right, the reason NetEnt entered the regulated Italian online casino market in 2011. The following year (2012), it was time to enter the Danish market which just opened up for international operators and suppliers, the reason NetEnt obtained certification in Denmark. The company has been approved for UK licenses in April 2015 and also received its Spanish casino license in June 2015. It was end of May 2016 that NetEnt obtained two casino licenses from the online gaming regulator in Romania, an online gambling market with lots of potential. Earlier this month, NetEnt took its first step into Latin America by signing an agreement with its existing customer Codere to enter the regulated online casino market in Mexico. NetEnt has also been granted gaming licenses in Malta, Gibraltar, Alderney, and Belgium while being certified in Estonia as well.
Luckily, the number of regulated online casino markets is growing and so is the list of NetEnt’s casino licenses in these particular markets. Therefore, NetEnt’s rapid expansion keeps on captivating me with Portugal as the newest regulated online casino market on the list.
When it comes to future markets, the Netherlands is preparing for regulation and licensing within the near future. It should have been regulated by now, but elections and complaints from Dutch politics led to many delays. In September 2015, the Swedish government initiated the process to reregulate the online casino market and a new law proposal is expected to be announced in 2017 and, if approved by the parliament, come into force during 2018.
NetEnt in Portugal
As far as I know, NetEnt didn’t receive any casino licenses in the Portuguese online casino market, but one of its existing customers did. It’s therefore that a selection of NetEnt’s award-winning games went live in Portugal available with online gaming operator Betclic.
This marks yet another regulated market entry in Europe for NetEnt. Betclic is an existing customer of NetEnt and started to offer online games in Portugal earlier this year, being the first operator to go live in this newly regulated market.
”Entering the regulated market in Portugal is another milestone for us as we continue to deliver on our growth strategy to expand on regulated markets around the world. Betclic has a strong market presence in Portugal and I am confident that their players in this market will appreciate our exciting games,” says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.