NetEnt Games available in the newly opened Michigan iGaming market
Today is the day that the Michigan iGaming market opens up, joining several other states that regulated online gambling in the past years such as New Jersey, Nevada, Delaware, Pennsylvania, and West Virginia a few months ago. The US is an absolute priority for NetEnt, now part of Evolution Group, with more states regulating online gambling as time passes. Today Michigan Gaming Control Board (MGCB) launched online gaming and sports betting in the state of Michigan with the NetEnt Games becoming available at multiple suppliers.
NetEnt’s successes in the US market
NetEnt’s adventure in the US started many years ago. NetEnt first sent of a delegation to be on top of the developments during the reopening of the US iGaming market. The market shut down completely in 2006.
In 2015, NetEnt entered the New Jersey market, the first US state that opened its doors to online operators. With NetEnt, now part of Evolution Group, still on top of the market’s developments, the software developer keeps on entering new markets such as the Michigan iGaming market.
It’s not unusual that NetEnt Games went live on the day a new market opened its doors as it happened in Pennsylvania in 2019 and in West Virginia in 2020. Today, NetEnt Games went live with BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET. Evolution will also open a state-of-the-art Live Casino broadcast studio in Michigan. It will be Evolution’s third Live Casino studio after New Jersey and Pennsylvania.
From today, players residing in Michigan can enjoy popular NetEnt slots such as Starburst™, Divine Fortune™, but also the high-quality table games that don’t involve a live dealer such as Blackjack™.
Evolution’s reaction to the launch in the Michigan iGaming market
NetEnt’s immediate and extensive Michigan entry underlines Evolution Group’s position as a front-runner in the US.
“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group. This is reflected by the scale of NetEnt’s first-day presence in Michigan. Since leading the way in New Jersey in 2015, NetEnt games were live on day one in Pennsylvania in 2019, and West Virginia in 2020.
Later this year, Evolution will open a state-of-the-art Live Casino broadcast studio in Michigan, its third in the US after New Jersey and Pennsylvania, and eleventh globally.
We are poised to add more operators in all US markets during 2021 with a roadmap ready of high-profile games to launch. We show once again that we’re ready for new markets being switched on. As well as partnering with casinos to offer a standout product to their players the minute they go live,” said Jeff Millar, Evolution Commercial Director, North America.