With NetEnt aiming to launch its products mainly in regulated markets, even though entering these specific iGaming markets can be a true challenge, I’m looking forward to 2017 which will certainly be full of news about newly regulated markets in Europe and elsewhere in the world. Mexico, for example, was one of the newly regulated markets NetEnt entered in December 2016, and the first in Latin America, another milestone for the company. Today, NetEnt delivered the news a wide range of the award-winning games are now live and available in Codere’s online casino network in Mexico.
Newly regulated online casino markets 2017
I expect 2017 to be a year in which a large number of EU member states, that haven’t regulated online gambling yet, start dealing with online gambling more seriously. This wave of newly regulated countries has been growing at a rapid pace, in Europe, but also in the rest of the world. It was in December 2016 that NetEnt entered an impressive three newly regulated online casino markets including Mexico, Portugal, and Bulgaria while Romania was in the spotlights earlier in 2017 while NetEnt launched its games with many New Jersey (US) operators in 2016 as well.
NetEnt’s rapid expansion in the regulated online casino markets fascinates me and I look forward to 2017 as a year in which I expect even more news regarding newly regulated markets in Europe, and elsewhere in the world.
NetEnt’s entry in Mexico
The majority of NetEnt’s customers are located in Europe resulting in NetEnt having a focus on the European online gambling market. Deregulation and reregulation of national gaming laws are taking place in many European countries, making the Europan online casino market the largest in the world.
However, NetEnt is always monitoring the development in online casino markets that might be regulated in the near future or are already undergoing regulation such as the United States, countries in Latin America, as well as in Asia. These online casino markets have great potential, the reason why I, personally, was thrilled with the entry of netEnt into Latin America, a continent that fascinates more than any other continent.
In March 2015, NetEnt signed a contract with Codere for the first time. It was for the Spanish online casino market in which NetEnt was, at that moment, in the licensing process with the ambition to deliver its products and services to the Spanish market in 2015. A great prospect for NetEnt as Codere is a leading Spanish multinational company in the private gaming sector in Spain, Italy, as well as Latin America. Even before NetEnt was granted its casino licenses, the company signed a customer agreement with Codere followed by NetEnt receiving its local operating casino licenses in June 2015.
At the beginning of December, NetEnt published the news that a second contract was signed with Codere. This time it involved the online casino market of Mexico, resulting in NetEnt taking its first step into Latin America.
Now, only two months later, a wide range of NetEnt’s award-winning online casino games are live and available in Codere’s online casino network in Mexico after a successful integration process.
With Codere being one of the largest casino operators in Mexico, in the possession of an operator license for both land-based and online casino operations, NetEnt can look forward to a strong presence in the Mexican online casino market providing its games to Codere through Codere’s existing operator license.
”I am really excited to enter the regulated online casino market in Mexico together with Codere. This is our first market entry in Latin America and marks another milestone as we follow our long-term strategy to enter and grow in new regulated markets. I’m convinced that we can support Codere’s online casino growth and that players in Mexico will enjoy our world-class thrilling games”, says Björn Krantz, Managing Director of NetEnt Americas LLC.
Online gaming market Mexico
Latin America is definitely a region on the rise when it comes to online gambling, as well as other developments the continent is undergoing. The demand for online gambling services in Latin America is constantly growing while countries like Colombia, Argentina, and Mexico are now licensing and regulating domestic online casino industries.
Latin America is full of exciting emerging markets including the one that involves online gambling. Most likely because of the country’s middle class growing, with the Mexican people having more money to wager at online casinos, iGaming analysts see Mexico as the most exciting online casino markets in Latin America, even though Argentina has the largest number of registered online gambling and betting websites.
In Mexico, online gambling is permitted only under special license. It is expected that the number of online gamblers in Mexico will increase by 118 percent by 2018, with an estimated 18 million people gambling online. A great outlook for Codere and NetEnt while I look forward to NetEnt’s next step in the Latin American online casino market.