Soon I’ll publish an overview of NetEnt’s successes in 2016, and I can already reveal that there have been many, and the new NetEnt Games. NetEnt’s year of 2016 has been an incredible one and three of NetEnt’s successes took place in December. I’m talking about the three regulated online casino markets
NetEnt managed to enter in just a short period of time. It has been a glorious month for NetEnt entering regulated online casino markets in Mexico and Portugal while it was yesterday that the leading provider of online gaming solutions announced that the NetEnt Games are now also available on the regulated online casino market in Bulgaria as launched with National Lottery Bulgaria.
NetEnt enters Mexico
I’m simply amazed by the number regulated online casino markets NetEnt has entered this month. It’s obvious that NetEnt continues to expand globally on regulated online casino markets with three entries in just one month.
The first entry was announced at the beginning of this month after NetEnt took its first step into Latin America by signing an agreement with its existing customer Codere to enter the regulated online casino market in Mexico.
In April 2015, NetEnt signed its first agreement with Codere having a significant presence in Spain, Italy, and Latin America. Little did I know that NetEnt was going to enter the Mexican market in such a short period of time. Now knowing that Codere is one of the largest casino operators in Mexico having an operator license for both land-based and online casino operations, it totally makes sense for NetEnt to enter the market providing its portfolio offerings to Codere through Codere’s existing operator license.
”I am really excited to enter the regulated online casino market in Mexico together with Codere. This is our first market entry in Latin America and marks another milestone as we follow our long-term strategy to enter and grow in new regulated markets. I’m convinced that we can support Codere’s online casino growth and that players in Mexico will enjoy our world-class thrilling games”, says Björn Krantz, Managing Director of NetEnt Americas LLC.
NetEnt enters Portugal
Again NetEnt managed to enter a regulated online casino market with the help of an existing customer. Halfway the month NetEnt announced that the company entered the Portuguese market with a selection of the NetEnt Games games going live in Portugal available with online gaming operator and existing customer Betclic.
Betclic started to offer online games in Portugal earlier this year, being the first operator to go live in this newly regulated iGaming market which is having a lot of potential.
”Entering the regulated market in Portugal is another milestone for us as we continue to deliver on our growth strategy to expand on regulated markets around the world. Betclic has a strong market presence in Portugal and I am confident that their players in this market will appreciate our exciting games,” says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.
It marked yet another regulated online casino market entry in Europe for NetEnt as a third entry this month, so we know now, was already on its way.
NetEnt enters Bulgaria
Bulgaria introduced gambling legislation in 2008 to allow taxation of online gaming sites, but it took a while before this iGaming market became what it is today. The 2008 gambling legislation were further reinforced with additional details in 2012 permitting operators to obtain an online casino licence in Bulgaria. The heavy taxes introduced in 2013 resulted in strong opposition from the iGaming industry which led to the 2013 Bulgarian Gambling Reform Bill. To attract more iGaming operators the country lowered the financial demands and today, any operator in the European Union can apply for a casino licence to access the regulated online casino market in Bulgaria.
”Expansion on regulated markets is an important part of our growth strategy and I am very pleased that our popular online games are now live and available in Bulgaria. We look forward to supporting National Lottery Bulgaria in growing their online casino business and I am convinced that their players will enjoy our entertaining premium games,” says Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd.
Following the recent re-regulation, the largest gaming operator in Bulgaria, National Lottery Bulgaria, introduced an online casino offering for the first time, with NetEnt as an exclusive partner. It was yesterday that NetEnt announced that its award-winning games are live and available with National Lottery Bulgaria with Bulgaria marking yet another regulated market entry in Europe for NetEnt and the third this month.
”As a market leader in Bulgaria, National Lottery is always delivering the best possible products to its customers. We recognize NetEnt as a stable partner, producing high quality games fitting perfectly into our gaming concept for entertainment. National Lottery Bulgaria’s customer base has over 2 million registered players and we hope that all of them will enjoy our new product.” says Milen Ganev, CEO of National Lottery Bulgaria.