NetEnt Games now live at The Rank Group brands
It was in June that NetEnt signed a license agreement with gaming operator The Rank Group Plc, one of the largest gaming companies in Europe with a strong market presence in the UK. Thanks to this newly signed customer agreement and a successful integration process, some of the most popular NetEnt Games are now live and available in Rank Group’s online casino network. It is because of this that UK players can now enjoy some of the most popular online casino games at the Grosvenor Casinos and Mecca (Meccabingo).
NetEnt Games live at MeccaBingo
I took the time to visit both brands operated by The Rank Group and even though I couldn’t find any of the NetEnt Games at Grosvenor Casinos yet, I did at MeccaBingo. Knowing all NetEnt slots by heart, it took me a nanosecond to recognise Starburst™ and Gonzo’s Quest™. So far, these are the only NetEnt slots I could find, but I’m sure that many more NetEnt slots will follow in the near future. I totally understand those two NetEnt slots have been implemented first as they have been proved to be the most popular ever since they were launched years ago. Timeless as they are, they are still extremely popular at the many NetEnt Casinos.
Customer agreement with NetEnt
Under the terms of the agreement with the Rank Group, NetEnt will deliver its online casino games to the Grosvenor Casinos and Mecca brands. The two companies are having a strong market presence in the UK and I’m sure that the customer agreement between the two will be in advantage of them both. NetEnt expands its customer base in the British iGaming market while The Rank Group brands will attract more players with the popular NetEnt Games available.
“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers”, says Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations.
About the Rank Group
The Rank Group has been entertaining the British since 1937 and even though the company was initially involved in the cinema and motion picture industry, it changed course in 2006. Change off course lead to the company becoming UK’s largest casino operator driving the market through the Grosvenor Casinos and Mecca. The first is known as the largest land-based casino operator while Mecca is known as one of the leading bingo operators in the UK, a great addition to NetEnt’s existing customer base.
“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”, says Ciara Nic Liam, Head of Casino and Games at Rank Digital.