NetEnt games now live with Hard Rock Casino in New Jersey
It was in April 2018 that NetEnt announced another expansion in New Jersey was coming up. Since the company’s expansion into New Jersey, NetEnt Games went live with bwin.party, the Borgata brands, Caesars, Golden Nugget, Resorts Casino, PokerStars, Tropicana, and now another big name is added to the impressive list of New Jersey customers now the NetEnt Games have gone live with Hard Rock Hotel & Casino Atlantic City in New Jersey (USA).
New Jersey market
NetEnt continues to expand in the North American online casino market and the list of esteemed customers in the US state is getting longer and longer. Well-known for its resorts, the Hard Rock Hotel and Casino is much appreciated as a new customer and players who tend to visit their online gambling portal will now be able to enjoy the award-winning games from NetEnt.
“I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey. Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business”, says Björn Krantz, Chief Commercial Officer of NetEnt.
With this new milestone, NetEnt’s New Jersey adventure continues after it was in 2015 the company announced the expansion. New Jersey was one of the first US states to regulate online gambling. It wasn’t long after NetEnt’s establishment in New Jersey that the Swedish company signed its first customer agreements. In 2015, contracts were signed with bwin/Borgata, Caesars Interactive Entertainment, Golden Nugget, and Resorts Casino while a cross-patent licensing agreement was signed with IGT for the entire North American market.
In September 2015, NetEnt received a transactional waiver from the New Jersey Division of Gaming Enforcement, allowing NetEnt Americas LLC to launch its online casino products via Borgata and bwin.party brands and in October 2015, the first NetEnt Games went live with Borgata’s online casino in New Jersey.
Now, 3 years later, NetEnt is still patiently waiting for its Casino Service Industry Enterprise Licence to be approved by the New Jersey Division of Gaming Enforcement (DGE). Meanwhile, the company is able to apply for a transactional waiver for every new customer signed in the state of New Jersey.
Hard Rock Hotel & Casino in New Jersey
NetEnt’s New Jersey adventure continues with the NetEnt Games now being live with gaming operator Hard Rock Hotel & Casino Atlantic City in New Jersey. This well-known brand is known for its resorts in the country and recently opened a new business in New Jersey. In addition to that, an online gambling portal has opened its doors to whoever likes to play online casino games online at Hard Rock Casino with NetEnt as one of the suppliers.
After a successful technical integration, a broad selection of NetEnt’s popular games is now available with Hard Rock Hotel & Casino Atlantic City in New Jersey. Their online players can now enjoy NetEnt’s full offering, including the very popular free spins.
Kresimir Spajic, SVP Online Gaming, at Hard Rock International comments: “We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions. NetEnt’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand.”