It was at the beginning of this month that the leading developer of exciting world-class digital casino solutions NetEnt launched another groundbreaking product to its offering with the launch of NetEnt Live Mobile. It was the same day I introduced NetEnt Live Mobile to you but new videos were published yesterday giving you a look behind the scenes. A great opportunity for me to have a better look at NetEnt Live Mobile and the way they have been created while giving you an overview of the NetEnt Live games.
This year, NetEnt is celebrating its 20th anniversary and I can say that the company has come from far. Part of the industry since 1996, NetEnt always has been a pioneer but success didn’t come easy. In 1996, NetEnt started with an office in Stockholm having 3 employees, 1 server, 1 yearly transaction, and 1 customer, a new adventure and a long road ahead we know by now. It took the company 7 years before the first money was made, but success was hiding around the corner. With Malta being the most popular iGaming hub in the world and NetEnt receiving a gaming license in Malta, it was a logical step to open a second office on the small island. This was in 2006, but more offices have been opened by the company in Stockholm, Gothenburg, Gibraltar, Kiev, Krakow, and New Jersey. Business was going so well that NetEnt went public in 2007, listed on Nasdaq Stockholm.
We are in 2016 now and the iGaming industry is treating NetEnt well, and vice versa of course. The company keeps going forward but it can definitely look back to two successful decades and many more to come. The company now employs over 900 employees, has developed 200 high-quality casino games, increased the number of servers to 3500 while 173 customers are offering NetEnt’s offer to their customers.
NetEnt’s Live Casino
Live Casino has been available in NetEnt’s product portfolio since its launch in the beginning of 2013. It all started with Live Roulette, followed by a new type of Live Blackjack were the tables could have an unlimited number of players playing at the same time. Finally, traditional Live Blackjack was launched as well. The Live Casino market has been growing significantly with more and more NetEnt customers launching the product in 2013 and 2014 whereafter the Live Casino became a standard product at the online casinos.
In 2014, for example, NetEnt entered 24 new Live Casino agreements, making it obviously that there was a huge demand from within the iGaming industry. But no demand if not successful with players, but these clearly started to embrace the real-life casino experience without leaving their houses. The idea of ‘visiting’ a Live Casino that was broadcasted live, around the clock, and with real dealers, seemed to be more and more accepted.
With NetEnt’s hunger for innovation, the company kept on working on its Live Casino with the launch of another trailblazing product as a logic result.
Per Eriksson, CEO of NetEnt right after the product launch: “We’re proud to unveil NetEnt Live Mobile, our latest innovative product which will change the way that operators and their players use live casino. Harnessing the best in streaming, audio and video technology, NetEnt has created a product that brings players as close as possible to the real casino environment. And by involving players throughout the entire development process, we’ve ensured a user-friendly interface that enables the ultimate entertainment experience.”
NetEnt Live Mobile
Optimised for Apple and Android, the majority of the mobile players will have access to NetEnt’s new Live Casino sensation from know on better known as NetEnt Live Mobile. To ensure the ultimate Live Casino experience, NetEnt designed and developed their new product in collaboration with real players as there are no better experts than the final users. This resulted in a user-friendly product that satisfies the needs of high profile casino players, as well as new players.
All this, together with their professional live casino dealers, will give you the live casino experience you’re looking for when at home or on the go.
The making of…
NetEnt goes further than any other developer in the iGaming industry with the aim to dominate the mobile gaming market no matter if mobile slots and table games (Touch® Games) or Mobile Live Casino. Without a similar product available for mobile yet, NetEnt Live Mobile has been from scratch. It took NetEnt over 15.000 hours of design and development to get to a groundbreaking product that is its time ahead and will forever change the way live casino games are played. For the first time, NetEnt involved the real experts, the players themselves. Understanding the player puts NetEnt ahead, but before the company got to that point, over 100 hours of players interviews were taken. That’s why you can expect a user-friendly interface which is easily navigated and understood by new players as well.
NetEnt Live – Roulette
Over 150+ live dealers are ready to give you the best live casino experience you can imagine, no matter if at home or on the go. The devoted NetEnt Live Dealers are from 22 different nationalities while 25 languages are available to serve players from all around the world.
They can be found behind the Roulette and Blackjack tables where they will lead you through the game like any other dealer in a casino would do. They will be in control over the roulette wheel in NetEnt Live Roulette, one of the high-quality games developed for mobile, coming with an easy-to-use interface, outstanding streaming solution, perfectly synchronized audio and video to guarantee a seamless player experience.
Incredible as can be, it is now possible to place bets during the spin, just like this is the case at a land-based casino, and therefore highly appreciated by experienced players. Besides, NetEnt Live Roulette is available in multiple languages on both mobile and desktop.
NetEnt Live – Standard Blackjack
Not to be missed as a game in any casino or Live Casino, Live Blackjack is now available as a NetEnt Live game for mobile and desktop. This classic casino game comes with beautiful graphics and an innovative user interface. With the streaming quality being of big importance for a Live Casino player, the crisp streaming quality and low latency will bring your Live Casino experience to a whole new level. The same goes for the real-time interaction at the Blackjack table while offering table statistics and on-screen history of the dealer’s last 10 hands.
With the Live Blackjack dealers being an important part of the game, NetEnt goes for a friendly and charismatic live dealer which are trained to the highest of standards.
NetEnt Live – Common Draw Blackjack
As unique as NetEnt is, as unique is the Live Common Draw Blackjack table for desktop. Perfect for when no NetEnt Live Blackjack table is available as the Live Common Draw table can take hundreds of players, in multiple currencies, at any time, leaving no player disappointed.
This table is also available as a low limit Blackjack for players who prefer to play with the smaller bets or to enjoy whilst waiting for a seat at the standard 7-box Live Blackjack table.