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NetEnt spices up branded slot game portfolio with Gordon Ramsey Hell’s Kitchen™ slot

Awarded an amazing 16 Michelin stars, NetEnt is going to bring a hell of a delicious video slot to the NetEnt Casinos in collaboration with the friendliest chef on earth, Gordon Ramsay! This teddy bear chef, who is famous for his kind words to his students who are not following his cooking rules and deliver a nasty meal instead of a heavenly dish served as a piece of art, will later on this year appear in the Gordon Ramsay Hell’s Kitchen™ slot that is promising a spicy gameplay!

About Gordon Ramsay and Hell’s Kitchen

If you didn’t get my sarcasm in the introduction and you have no clue who Gordon Ramsay is, I recommend you to watch one of his many programs! No matter if Hell’s Kitchen, Masterchef, Masterchef Jr., The F-Word, Gordon Ramsay on Cocaine, Culinary Genius, Gordon Behind Bars, Ultimate Cookery Course, Gordon’s Great Escapes, or Gordon Ramsay Shark Bait, all of them are equally entertaining.

Although Scottish by birth, Gordon Ramsay was brought up in Stratford-upon-Avon. The young Gordon Ramsay aspired to be a professional footballer, but an injury ended that dream after which he decided to go back to college to complete a course in hotel management. Dedication and talent resulted in the UK chef to train with some of the world’s leading chefs after which he became head chef of Aubergine in London in 1993. The restaurant was awarded 3 Michelin stars just 3 years after.

At 35, Ramsay went his own way and opened Restaurant Gordon Ramsay in 1998 that quickly received three Michelin stars as well and today, Gordon’s first restaurant is London’s longest-running restaurant to hold this award.

The Gordon Ramsay group owns restaurants all around London but has been awarded an incredible 16 Michelin stars worldwide as he opened a string of successful restaurants across the globe including Italy, Las Vegas, France, Atlantic City, Dubai, Qatar, Hong Kong, and Singapore.

Meanwhile, Gordon Ramsay is also known as a TV Chef, a published author, while he also started a foundation with wife Tana in 2014, The Gordon and Tana Ramsay Foundation, to make a meaningful difference to the charities that are important to them.

The Gordon Ramsay Hell’s Kitchen™

Gordon Ramsay is rather notorious for his colourful language during his stellar global television career. The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit. Gordon Ramsay Shark Bait and Masterchef Jr. are some of the few programs that are gentler to the ears.

The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services. “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry, and we’re thrilled to support the company with the addition of Gordon’s branded title,” says Licensing Manager Jens Drinkwater.

With the world’s most renowned and influential TV chefs agreeing to be top of the menu in NetEnt’s licensed slots portfolio, it’s no surprise that the upcoming Gordon Ramsay Hell’s Kitchen™ slot will incorporate some of Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.

“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colourful vocabulary as frontman of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.” says Bryan Upton, NetEnt Director of Games.


By on 8 February, 2020