NetEnt’s expansion on regulated markets continues with games going live in Lithuania
A selection of NetEnt’s casino portfolio is now available to players in Lithuania after a successful technical integration with the company’s first customer in Lithuania, TOP sport, the first and biggest betting company in the country. With the launch, NetEnt continuous its growth on regulated online casino markets worldwide.
NetEnt’s continuous growth on regulated online casino markets 2018
A slow start is what I call it this year’s progression regarding regulated online casino markets as January and February didn’t bring any news on the subject. It was in March 2018 that a first announcement was made by NetEnt which involved the Mexican online casino market. The company has been active in the regulated Mexican market since February 2017, but it was this year that an expansion became reality with the NetEnt Games going live with Caliente.
A deal was signed with gaming operator Hard Rock Hotel & Casino Atlantic City for the regulated online casino market in New Jersey in April this year and the games went live with Hard Rock later on in July.
In June 2018, Portugal came into the picture. Even though NetEnt Games went live with Betclic in Portugal in December 2016, it was in June this year that NetEnt was the first to go live with PokerStars Casino in Portugal.
In August, it was the turn to New Jersey again as the NetEnt Games went live with the newly opened casino Ocean Resort in the first state in the US NetEnt decided to establish itself. It was only recently that the company announced its expansion into the regulated online gambling market of Pennsylvania as well.
Norsk Tipping brought NetEnt to Norway. It’s thanks to an agreement with IGT to supply online casino games to Norsk Tipping that the NetEnt Games went live with the state lottery in September.
Just before the weekend, the company announced its entree into the regulated market of Lithuania, followed by another announcement today which involves the regulated online casino market of Canada. NetEnt is on a roll so it seems! What’s next?
NetEnt Games live in Lithuania
Of course, I’ll tell you all about NetEnt’s first official success in Canada in an upcoming article, but what about NetEnt entering Lithuania? Without any earlier announcements about a contract, or whatsoever, it was just before the weekend that NetEnt announced the official entree in the Lithuanian casino market.
This time thanks to an agreement with TOP sport, the first and biggest betting company in Lithuania. TOP sport started operating in 2002 as the first betting company to be established in Lithuania. Currently, TOP sport has betting shops in 31 towns, with 85 betting locations and 28 TOP sport casino slot machine venues.
Following a successful technical integration, a selection of the NetEnt Games was launched with the company’s first customer in Lithuania.
”We follow our growth strategy by strengthening our position on regulated markets and we are very pleased that our popular games are now also available for players in Lithuania”, says Henrik Fagerlund, MD NetEnt Malta and Chief Product Officer of NetEnt.