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Partnership with Blueprint Gaming strengthens NetEnt’s position in the UK

Thanks to an agreement signed with UK-based Blueprint Gaming, the Swedish software developer will further the UK footprint with Blueprint launching NetEnt’s portfolio of exciting and innovative video slots across its network. This means NetEnt fans in the UK will soon be enjoying games like Starburst™, Twin Spin™, Dead or Alive™, and more games in Blueprint’s arcades, bingo halls, licensed betting offices and pubs across the UK.

About Blueprint Gaming

Blueprint Gaming is a leading UK based game studio, part of the Gausselman Group which is a German gaming and gambling company founded in 1957. One of their well-known brands is Merkur Sun, recognized worldwide as a symbol of quality.

Blueprint Gaming, on the other hand, is a UK based game studio that is responsible for the creation of exciting slot games for the Global online and mobile markets. Their games are also available at over 100,000 land-based gaming terminals across the UK, Germany, and Italy.

Even though the company has created a wide portfolio themselves which have become established firm favorites, the company isn’t shy to partner up with other brands to offer players familiarity and operators unique marketing opportunities.

“The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market-leading content”, says Matt Cole, Managing Director of Blueprint.

Partnership with Blueprint Gaming

The news brought by NetEnt is a highlight for the company that already signed a comparable deal in 2015 with William Hill, supplying their casino games to their licensed betting shops in the UK.

The agreement with Blueprint Gaming is a long-term deal and the expectation is that the first NetEnt games will be launched in the first half of 2020.

“This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint Gaming is the market leader in the UK, and we are delighted to expand our reach with them”, says Andy Whitworth, Chief Strategy Officer at NetEnt.


By on 31 January, 2020