The Rank Group new to NetEnt’s customer base
Another major step for NetEnt in the UK market was announced a few days ago after the most popular software supplier in the industry signed a customer agreement with The Rank Group Plc. The company is known as one of the largest gaming companies in Europe with a strong market presence in the UK. Thanks to a customer agreement signed between both companies, UK players can start looking forward to the NetEnt Games as they will be implemented at the Grosvenor Casinos and Mecca brands in the near future.
About the Rank Group
Mainly operating in the UK, the Rank Group has been entertaining the British since 1937. The company was initially involved in the cinema and motion picture industry but changed course in 2006. Nowadays, Ranks Group plc is mainly known as the UK’s largest casino operator. The company is driving the market through the Grosvenor Casinos as the largest land-based casino operator and Mecca, one of the leading bingo operators in the UK. Over the course of more than three-quarters of a century, the Rank Group has entertained many millions of customers in Britain and around the World. The Group’s story is one of iconic Brands and talented people with a mission to entertain which totally fits a company like NetEnt.
“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”, says Ciara Nic Liam, Head of Casino and Games at Rank Digital.
Customer agreement with NetEnt
Rank Group and NetEnt have many things in common, but their strong market presence in the UK is one of big importance. Both companies are doing very well in the British gaming market, one of them mainly offline while the other one has been a true pioneer in the online gambling industry. With the British iGaming market being the largest in Europe, both companies will have an advantage with the recently signed customer agreement. NetEnt will continue to conquer the UK market while NetEnt will be of big support for Rank’s growing digital business.
Under the terms of the agreement with the Rank Group, NetEnt will deliver its online casino games to the Grosvenor Casinos and Mecca brands.
“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers”, says Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations.